The first rule of operational efficiency is to eliminate unnecessary steps. However, we were facing a problem with a high number of returns. Our team was getting orders out the door quickly, but they were coming back even faster due to damage during transit. The old approach focused solely on speed, which led to a larger, more costly problem.
There came a time when improving efficiency required adding steps to our shipping process. The counterintuitive lesson we learned was that a small, intentional delay can prevent a huge, costly problem down the line. We added two steps: a mandatory two-minute pause to double-check the packing material and a quick, two-minute quality check with a different team member.
The impact was a massive increase in our profitability and efficiency. Although our shipping times were slightly longer, our returns decreased dramatically. The most significant win was that we learned true efficiency isn't just about speed. It's about creating a resilient process. These added steps transformed a costly problem into a source of customer loyalty and a significant competitive advantage.
My advice is to stop focusing solely on ways to be faster. Instead, strive to be a problem-solver, not just someone who operates like a robot. The best way to be a leader is to adopt a long-term mindset. You must be willing to add a step that directly addresses a problem.