Unconventional hiring criterion: Instead of prioritising only technical skill or years of experience, a strong emphasis was placed on curiosity-driven project ownership. Candidates were asked to describe a side initiative they started (inside or outside work), how they navigated ambiguity, and what they learned when things didn't go to plan.
How that translated to team performance:
Those hires took initiative instantly: within the first quarter they launched process-improvement pilots without waiting for directives.
When a major operations workflow stalled because of a system integration glitch, this group formulated a workaround, documented it, and turned it into a standard part of the operations handbook — slashing downtime by roughly half in that segment.
They also brought a mindset of continuous learning, which spread: team members began proposing quarterly "innovation hours", exploring AI-driven automation of routine tasks (aligned to our use of AI tools on the platform).
As a result, operational cadence became more proactive: fewer surprises, faster responses, and smoother scaling when new clients and geographies were added.
This criterion shifted hiring away from "just fit for role" toward "fit for growth-mindset". The team now doesn't just execute — they evolve the execution.