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13 Signs that You Need to Reimagine a Process, Not Just Improve It

13 Signs that You Need to Reimagine a Process, Not Just Improve It

In today's rapidly evolving business landscape, recognizing when to reimagine processes is crucial for staying competitive. This article explores key indicators that signal the need for a complete process overhaul rather than minor improvements. Drawing from expert insights, it offers valuable guidance on identifying and addressing areas that require fundamental reimagining.

  • Rebuild Client Onboarding for Momentum
  • Unify Workflows to Enhance Client Care
  • Prioritize Human Connection in Intake Process
  • Revolutionize Annotation with AI Collaboration
  • Digitize Payroll to Boost Efficiency
  • Align Partnerships with Sustainability Goals
  • Automate Sales Outreach for Scalable Growth
  • Implement Smart Inventory Management System
  • Transform Returns into Customer Loyalty Opportunities
  • Invest in Equipment to Streamline Operations
  • Diversify Supply Chain for Resilience
  • Involve Practitioners in Education Analysis
  • Modernize Quote Creation for Professionalism

Rebuild Client Onboarding for Momentum

One of the clearest examples of when I had to completely reimagine a process rather than just improve it was with our client onboarding at Zapiy.

In the early days, we followed what I'd call the "standard playbook": paperwork, a kickoff call, a long questionnaire, and then weeks of back-and-forth clarifying details before any real work began. It was thorough, but I started noticing a troubling pattern—clients were losing enthusiasm in the gap between signing a contract and seeing the first deliverables. The excitement they felt when they said "yes" was being drained by an overly bureaucratic process.

At first, I tried improving it incrementally—shortening forms, trimming steps, and automating reminders. None of it solved the root problem: the process itself was built for us, not for them.

The turning point came after a candid conversation with a client who admitted, "Honestly, I started questioning my decision in those first two weeks because it felt like homework." That was the wake-up call. It wasn't about efficiency tweaks—it was about reimagining the experience from their perspective.

We scrapped the old model and rebuilt onboarding around momentum. Instead of starting with forms and paperwork, we launched with a "quick win" session—something tangible the client could see within the first week. The detailed discovery process still happened, but it was reframed as collaborative workshops rather than static documents.

The results were dramatic. Clients felt progress from day one, retention rates improved, and referrals spiked because the first impression shifted from administrative to energizing. Internally, the team also felt more connected because they were building relationships right away rather than chasing forms.

Looking back, I realized we knew a radical approach was necessary the moment small fixes only created marginal gains. When the core experience doesn't align with what customers actually value, no amount of optimization will bridge the gap—you have to be willing to rebuild from the ground up.

For me, it was a reminder that sometimes efficiency is the wrong goal. What matters more is designing processes that amplify trust and momentum. Everything else follows from there.

Max Shak
Max ShakFounder/CEO, Zapiy

Unify Workflows to Enhance Client Care

One moment that really stands out was when we were first building the client management workflows inside Carepatron. Originally, we approached it like most other practice management systems do. You've got appointments, notes, billing, tasks, the standard setup. So we started by trying to make each of those areas smoother and more efficient. Basically, we aimed to take what existed and improve it.

But after speaking with hundreds of health professionals, therapists, physiotherapists, GPs, it became clear that we were solving the wrong problem. They weren't just frustrated by clunky systems. They were frustrated by fragmentation. Everything lived in silos. You'd finish a session and then have to jump between five tabs to update the note, send a message, invoice the client, and check your calendar. It was tiring and frankly pretty broken.

That was the turning point. We realized this wasn't a case of improving the process. It needed to be reimagined entirely. So instead of treating those tools as separate features, we rebuilt the entire flow around what actually happens in a real client session. You open a client file and from there you can do everything. Write your note, send a follow-up, manage payments, book the next session, all in one place. We called it the unified workspace.

How did we know that kind of shift was necessary? Honestly, it was the fatigue in people's voices. That sense of "I spend more time managing systems than actually helping clients." You hear that enough times and you realize no amount of small improvements is going to fix it. You have to start again with the real problem in mind.

And yes, it was risky. A total rebuild always is. But it was also the moment Carepatron really became its own thing. Not just a better version of what existed, but something meaningfully different.

Prioritize Human Connection in Intake Process

When you're trying to improve a process, you usually just look for a way to make it a little better. But we had a process that was so broken, we had to completely reimagine it. We were losing new clients in the first few days of their program, and I knew we had to do something.

I knew a radical approach was necessary because the problem wasn't a lack of efficiency. It was a lack of empathy. I realized that our "efficient" intake process was making a client who was already scared and overwhelmed feel like a number on a checklist. The problem wasn't a form; it was a lack of human connection.

The process we reimagined was our intake. We made it slower and more human. We added a new step before any paperwork: a dedicated, one-on-one conversation where a staff member's only job was to listen to the person's story. It took a little longer, but it built a foundation of trust right away.

The impact was immediate. The number of clients dropping out in the first week dropped significantly. The time we "lost" in that first conversation, we more than made up for in client retention and success. My advice is simple: if a process isn't serving people, it's not serving your mission.

Revolutionize Annotation with AI Collaboration

One example that stands out from Amenity Technologies was when we were working on annotation pipelines for geospatial ML projects. Initially, we approached it the way most teams do: by incrementally improving manual labeling with better guidelines, training, and quality checks. It worked for a while, but as datasets scaled into the millions of images, the cracks started showing. Even with optimizations, throughput couldn't keep up, costs ballooned, and timelines became unrealistic.

The moment I knew a radical reimagination was necessary came during a client review. We realized that at the current pace, delivery would take months longer than promised, and no amount of incremental tweaking would close that gap. That was the inflection point where we had to stop treating annotation as a manual-heavy process and redesign it from the ground up.

We pivoted to a semi-automated approach using weak supervision and active learning, where the model did the first pass of labeling and humans focused only on correcting edge cases. Instead of chasing 100% manual accuracy, we aimed for iterative improvement through human-AI collaboration. The result wasn't just faster; it reduced costs dramatically and produced more consistent labels than the fully manual process.

That experience taught me that radical change often becomes obvious when scaling breaks the logic of incremental improvement. If the system can't grow linearly with demand, that's when it's time to reimagine, not just refine.

Digitize Payroll to Boost Efficiency

I had to completely reimagine payroll processing for our plumbing company. Originally, we were using paper timecards every week. I'd manually total hours, check job codes, and then re-enter everything into QuickBooks. Even "improving" the process (like cleaner spreadsheets) wasn't solving the wasted time or high error rate.

I knew a radical change was needed when payroll prep consistently ate up 6-8 hours of my week and plumbers complained about mistakes in their checks. Instead of tweaking the old system, we reimagined it with a digital time tracking and job costing app that fed directly into QuickBooks.

The impact was huge: payroll dropped to about 1 hour of work, errors virtually disappeared, and we gained cleaner job costing. It showed me that when a process is broken at its foundation, optimizing isn't enough - you have to rebuild.

Blake Beesley
Blake BeesleyOperations and Technology Manager, Pacific Plumbing Systems

Align Partnerships with Sustainability Goals

I remember a moment a few years back when we were working with a partner in the digital advertising space that had a traditional growth model. Their approach was functional but rigid, built around incremental sales and standard partnership deals. I realized we were hitting diminishing returns, and small tweaks weren't going to move the needle. The market was shifting rapidly, especially around sustainability, tech, and recycling initiatives. Our old playbook couldn't capture the opportunities in these emerging priorities. I knew a radical shift was necessary when the usual metrics kept plateauing despite strong effort, and when our competitors started gaining traction with entirely new approaches that integrated purpose and tech in ways our model hadn't considered.

We completely reimagined how partnerships were structured. Rather than relying on linear, transactional deals, we built a framework that aligned incentives with sustainability goals and tech adoption. We incorporated recycled materials, circular models, and digital reporting tools to measure impact in real time. The process required a lot of upfront collaboration and experimentation. It wasn't comfortable at first, but once we aligned strategy with these broader environmental and technological goals, results accelerated far beyond what minor optimizations could have achieved. It reinforced that sometimes you don't need better tools, you need a new blueprint entirely.

Neil Fried
Neil FriedSenior Vice President, EcoATMB2B

Automate Sales Outreach for Scalable Growth

Realizing that simple incremental changes weren't enough to solve the problem, I needed to fundamentally rethink my sales outreach process. Initially, the entire process was manual, as I was often researching prospective leads, writing them cold emails, and tracking responses on a spreadsheet. Even the smaller incremental changes resulted in a slow, unstructured, unscalable process.

The transition occurred when I began analyzing both our response rates and time spent on each lead. The math showed that no matter how much we improved efficiency, it was still not enough for the growth I needed. We needed to switch to a fully automated system (CRM software, automation campaigns, templated research) not to work harder, but rather, to completely redesign the process to be driven by technology.

This initially felt very radical. The nature of what was happening before simply had a ceiling. Fortunately, we created an outreach process that was more predictable and easier, allowing us to free up time for the team and dramatically grow our sales pipeline. The lesson learned: sometimes inefficient systems are inefficient because the whole framework needs to be rebuilt from the ground up.

Implement Smart Inventory Management System

There was a time when I had to completely reimagine our inventory management process. Initially, we relied on a manual system to track stock, which often led to errors, delays, and miscommunication. Rather than patching the existing system with minor improvements, I realized a radical change was necessary when customer complaints increased and order fulfillment times became inconsistent.

I decided to implement an automated inventory management software that integrated with our sales and shipping systems. The transition wasn't easy—it required retraining the team and restructuring workflows—but the results were transformative. We reduced errors, sped up order processing, and gained real-time insights into inventory levels. Looking back, the key indicator for me was when small fixes no longer addressed fundamental issues. That was the moment I knew we needed to start fresh with a long-term solution.

Transform Returns into Customer Loyalty Opportunities

Our process for handling customer returns was a mess. It was slow, inefficient, and it was a source of a lot of customer frustration. We were constantly trying to improve it—we would tweak a form here, speed up a step there—but it was like putting a band-aid on a broken leg. The process was fundamentally flawed.

The moment I knew a radical approach was necessary was when I realized our team was spending more time fixing our process than they were actually helping customers. The problem wasn't a small flaw; it was the entire foundation of the process. So we decided to completely reimagine it. We decided to turn our returns process from an operational burden into a customer relations opportunity.

The old process was all about paperwork and bureaucracy. The customer had to fill out a form, get an RMA number, and then ship the product back. It was a bad experience. Our new process is simple: when a customer calls with a problem, our first step isn't to get the part back. It's to make a human connection and solve the problem. If we can solve it on the phone, we do. If not, we immediately ship them a new part. The customer gets a solution right away, and we use the old part as a learning tool for our operations team.

The outcome was a total success. Our returns process is no longer a source of customer frustration. It's a source of loyalty. The biggest win is that we've turned a negative experience into a positive one. Our team is more engaged, and our customers are more loyal.

My advice is that you have to stop looking at the symptoms and start looking at the root cause. When a small improvement doesn't fix a big problem, you have to be willing to start from scratch.

Invest in Equipment to Streamline Operations

I don't consider it "reimagining a process." When something is broken, you fix it, and if you can't, you find a new way to do it. The old method of removing a roof was completely inefficient. We would tear off the old shingles, throw them off the roof, and then the workers on the ground would have to pick them up and transport them to a dumpster. It was slow, physically exhausting, and extremely frustrating. My "radical approach" was to invest in a roof conveyor system.

The new process completely transformed the operation. Now, we position the conveyor up to the roof and slide the old shingles directly down a chute and into a dumpster. It eliminates all the extra work of hauling. It's faster, much safer, and maintains a cleaner job site. The greatest benefit is that it saves my workers' backs from all that unnecessary lifting.

I recognized that a radical approach was necessary because I observed how much it was slowing us down. The old method was simply exhausting my crew. We were losing time, experiencing numerous minor injuries, and the work was not being completed as efficiently as it should have been. I realized that if I wanted to grow this business, I had to stop merely trying to improve a broken process and find an entirely better way to do it.

My advice is to stop attempting to patch up a flawed process. When you see something that's causing more problems than it's solving, you need to be willing to discard it and start over. The most radical changes in a business are often the most practical ones. That investment changed the way we perform a job from start to finish, and it made my crew safer and my business more profitable.

Diversify Supply Chain for Resilience

Our approach to product sourcing previously relied on gradual price adjustments, but shortages revealed how fragile that system was. We rethought the process by working with multiple suppliers across different regions and establishing backup sources. This change ensured that critical products remained available even when unexpected disruptions occurred. By planning ahead and diversifying our supply chain, we reduced the risk of delays and gave hospitals confidence that they could count on us for essential equipment.

The shift became urgent during a supply chain crisis when a key manufacturer stopped production. At that point, improving the old system was not enough. We had to reinvent our sourcing strategy to build real resilience. This transformation strengthened our operations and reassured our customers that we could meet their needs no matter how volatile the market became. It also created a foundation for long-term reliability and trust.

Involve Practitioners in Education Analysis

There was a time when our analysis process could not keep up with the new technologies shaping education. Small updates were not enough to address the gap. We reimagined the process by involving practitioners directly in shaping evaluations. This approach gave us context beyond data and made the insights practical. We realized that a radical change was needed because the old method felt detached from real-world use. By reinventing the process, our findings became more relevant and actionable.

It created a direct bridge between professionals and our shared insights, allowing us to respond more effectively to emerging trends. The change was not just a structural adjustment. It became a transformation in purpose that strengthened our connection to the industry. We learned that reinvention is sometimes the only way to keep pace with an industry that evolves faster than traditional processes can adapt. This approach made our work more meaningful and ensured we could continue providing value in a rapidly changing environment.

Modernize Quote Creation for Professionalism

I don't "reimagine a process." I simply try to make my business run smoothly. The "radical approach" was a simple, human one.

The process I had to completely reimagine was how I create quotes. For a long time, I was writing out quotes by hand on a notepad. It was a complete mess. The quotes were unprofessional, hard to read, and it was taking up a significant amount of my time. The "radical approach" was to discard the notepad and start using a simple app on my phone to create professional quotes.

I realized such a radical approach was necessary when I began to lose jobs because my quotes were not being sent out quickly enough. I also recognized that a messy, unprofessional quote created a bad first impression. I knew I had to change things completely. I couldn't just "improve" the process; I had to "reimagine" it entirely. I had to shift my approach from being a tradesman who provides quotes to being a professional who delivers professional quotes.

The impact was on my business's reputation and sales. By "reimagining" the process, I'm now able to provide professional, fast, and accurate quotes. This has led to more work, more referrals, and a much-improved business. A client who sees that I'm on top of my game from the very beginning is more likely to trust me. The "radical approach" has resulted in a more profitable business.

My advice is straightforward: don't be afraid to discard an old process that isn't working. A business can't succeed without a great reputation. Stop looking for corporate gimmicks and start focusing on the simple, practical details. That's the most effective way to "reimagine a process" and build a business that will last.

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13 Signs that You Need to Reimagine a Process, Not Just Improve It - COO Insider