# Posts by Brett Farmiloe
Brett Farmiloe is the Founder & CEO of Featured, a platform that connects subject-matter experts with top publications to publish Q&A-based content. With a career that began in financial auditing—reporting directly to CFOs after earning an accounting degree—Brett brings operational discipline and strategic insight to every venture he leads.

As the former founder of Markitors, a digital marketing agency for small businesses, Brett scaled the company for over a decade before its acquisition in 2021. In 2025, he led Featured’s acquisition of HARO (Help a Reporter Out), reviving the iconic media sourcing platform to better serve journalists and subject-matter experts with modern tools and processes.

Brett writes frequently about leadership, scaling operations, and building systems that support sustainable growth. His work has appeared in Forbes, TIME, SHRM, and Entrepreneur, and he’s delivered over 100 keynotes on topics ranging from team development to strategic execution.

With a strong focus on execution and knowledge-sharing, Brett is passionate about helping COOs and operational leaders turn insights into action.
12 posts.

- [How to Get Featured in the Media as a COO](https://cooinsider.com/insight/how-to-get-featured-in-the-media-as-a-coo.md) (2026-06-29)
- [Challenges Faced by General Managers](https://cooinsider.com/insight/challenges-faced-by-general-managers.md) (2024-01-08): The role of a general manager is fraught with obstacles and hurdles. They are the ones who steer the ship, making critical decisions that can make or break an organization. This blog post delves into the myriad challenges that general managers face in their day-to-day operations. From managing diverse teams to dealing with financial constraints, we will explore these challenges in detail, offering insights into how they can be overcome.
- [Role of Technology in Operations Management](https://cooinsider.com/insight/role-of-technology-in-operations-management.md) (2023-12-18): In the ever-evolving business landscape, technology has become a game-changer. It has permeated every aspect of our lives, including the way businesses operate. This blog post will delve into the role of technology in operations management. We'll explore how it has revolutionized processes, improved efficiency, and enhanced decision-making capabilities.
- [Measuring the Performance of a General Manager](https://cooinsider.com/insight/measuring-the-performance-of-a-general-manager.md) (2023-11-13): In the world of business, the general manager often holds the reins. Their performance can make or break a company's success. But how do we accurately measure their effectiveness? This comprehensive guide will delve into the intricacies of evaluating a general manager's performance, providing you with the tools and knowledge to make informed decisions.
- [Key Challenges in Corporate Strategic Planning](https://cooinsider.com/insight/key-challenges-in-corporate-strategic-planning.md) (2023-11-07): Strategic planning is a critical component of any successful business. It provides a roadmap for where a company wants to go and how it plans to get there. However, corporate strategic planning is not without its challenges. This blog post will explore the key challenges in corporate strategic planning, providing insight and potential solutions to these common issues.
- [Fundamentals of Corporate Strategy](https://cooinsider.com/insight/fundamentals-of-corporate-strategy.md) (2023-10-24): Welcome to a comprehensive guide that delves into the basics of corporate strategy. This blog post aims to provide a detailed understanding of the fundamental aspects of corporate strategy, its importance, and how it shapes the success of a business. We will explore various components of corporate strategy, including its formulation, implementation, and evaluation. Let's embark on this enlightening journey together.
- [The Role of Data in Shaping Corporate Strategies](https://cooinsider.com/insight/the-role-of-data-in-shaping-corporate-strategies.md) (2023-10-03): In the digital age, data has become a crucial asset for businesses. It provides valuable insights that can shape corporate strategies, drive decision-making, and foster growth. This blog post delves into the role of data in shaping corporate strategies, exploring its significance, applications, and the challenges that come with it.
- [The Evolution of Corporate Strategy in the Digital Age](https://cooinsider.com/insight/the-evolution-of-corporate-strategy-in-the-digital-age.md) (2023-09-26): In the ever-evolving digital landscape, corporate strategy has undergone a significant transformation. This blog post delves into the evolution of corporate strategy in the digital age, exploring the shifts, challenges, and opportunities that have emerged. We'll examine the key drivers of this evolution and discuss how organizations can leverage digital technologies to enhance their strategic planning and execution.
- [Best Tools for Corporate Strategy Analysis](https://cooinsider.com/insight/best-tools-for-corporate-strategy-analysis.md) (2023-09-19): In the dynamic world of business, corporate strategy analysis stands as a cornerstone for success. This blog post will delve into the top tools that can help businesses navigate the complex landscape of corporate strategy. We will explore how these tools can provide valuable insights, foster strategic thinking, and ultimately drive business growth.
- [Comparing Business Strategy and Corporate Strategy](https://cooinsider.com/insight/comparing-business-strategy-and-corporate-strategy.md) (2023-09-12): Welcome to this comprehensive exploration of two critical aspects of organizational success: business strategy and corporate strategy. We will delve into the nuances of these two concepts, highlighting their similarities, differences, and how they interact within a business environment. This analysis aims to provide a clear understanding of these strategies, their importance, and how they can be effectively implemented to drive business growth and success.
- [Case Studies On Effective Corporate Strategies](https://cooinsider.com/insight/case-studies-on-effective-corporate-strategies.md) (2023-09-05): In the dynamic world of business, effective corporate strategies often serve as the backbone of successful enterprises. This blog post aims to delve into a selection of intriguing case studies that highlight the impact of well-executed corporate strategies. We will explore how these strategies have shaped the fortunes of various companies, providing valuable insights for businesses looking to refine their strategic approach.
- [Linking Corporate Strategy to Performance Metrics](https://cooinsider.com/insight/linking-corporate-strategy-to-performance-metrics.md) (2023-08-29): In the dynamic world of business, corporate strategy serves as the compass guiding an organization towards its goals. However, the effectiveness of any strategy lies in its execution, and this is where performance metrics come into play. This blog post explores the critical connection between corporate strategy and performance metrics, providing insights on how to align the two for optimal business success.